Louisville Magazine

DEC 2014

Louisville Magazine is Louisville's city magazine, covering Louisville people, lifestyles, politics, sports, restaurants, entertainment and homes. Includes a monthly calendar of events.

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LOUISVILLE MAGAZINE 12.14 41 "A lot of times, people don't see small gifts as mattering. But they do matter, if people can see them in totality. There's an economic principle called the 'latte factor,' which says that the average person has about $5 a day to spend on miscellaneous items that they don't even think about — a latte and a mufn on the way to work. When I was working as a pastor, and we had a $300,000 shortfall, I just said, 'Look, if everybody who has committed to this congregation gave a dollar a week for the rest of the year, we'd hit our budget shortfall.'" — Butler "Metro United Way (Smith used to work there, too) and the Fund for the Arts are kind of famous for asking, 'Give us a dollar a week.' When I arrived at the Fund for the Arts, they didn't ask for a dollar a week. They were asking for so much out of each paycheck. And, mathematically, that made no sense to me. Because the highest-paid people in this particular company were paid once a month. And the lowest-paid people in this company were paid 52 times a year. And the midlevel managers were paid 26 times a year. If we ask everybody around the table to give fve bucks a paycheck, that's crazy!" — Smith "The best piece of advice is that you make the ask (for a donation), and then you shut up and just sort of sit with the silence. " — McKune "Nobody around this table ever assumes what a person can or can't give." — Smith "If you keep getting no's, there's something wrong with the message." — Barry "If what you care about is the Louisville Orchestra and I invite you to support the Olmstead Conservancy, that might not be the right invitation." — Walsh "Sometimes what you need is $20,000 to keep the lights on. Sometimes what you need is $25,000 to buy a donor software system. Some of the things nonprofts need — in fact, a lot of what nonprofts need — is not very sexy. And a lot of times, donors want to fund the really sexy things." — McKune "When I worked for the (now-closed) Network Center for Community Change, which was a very scrappy, grassroots organization, we had a monthly gathering called Network Night. The frst time we ever did it, a little girl who was probably eight came up with 11 pennies. But it meant something to her because they were her 11 pennies." — Walsh "What's a million-dollar check look like? I haven't seen too many of them, but when you get one in your hand, you really want to run for the Champagne." — Barry "We're working on a project that launches in two weeks; we'll be the ninth city with Kiva (the global nonproft that gives microloans to aspiring entrepreneurs). We raised a quarter of a million dollars in the last three months for it; we beat Philadelphia, New York and Milwaukee. It cuts across the political spectrum; we've got raging liberals and Tea Party conservatives who love it. "One example of who's getting funding is a ministry in town that works with women coming out of human trafcking and the sex industry. They're starting a bakery in Shelby Park to provide jobs for these women. There's also this frefghter who on the side takes expired fre hoses and turns them into wallets and toiletry bags. One guy wants to start a food truck that works with community centers in the West End." — Butler "I think the whole ALS (Ice Bucket Challenge) — someone had to mention it, right? — is an example of the potential for things in the nonproft world to go viral." — McKune "There are some very wealthy families and individuals who have really helped to build some of the institutions and a lot of the nonprofts in our community. That's the challenge ahead: How do we widen that circle? You used to go to one person or one family. Now you might have to go to 10 people or 10 families." — Barry "When you ask for money and get a yes, it feels great. Especially when you thought it was going to be a no." — Connelly "Oh, it feels great." — McKune "One yes carries you through all of the no's." — Barry BY THE NUMBERS BY THE NUMBERS 26.8 A Louisvillian's average number of service hours annually from 2008 to 2010, which ranked us 12th... 12th ...among 15 peer cities (the top three: Greensboro, N.C.; Omaha, Neb.; and Indianapolis). 9.1 years Average time Louisville nonproft executive directors have held their positions. 17% of Louisville nonprofts have all available board positions flled. 63% of Louisville nonprofts defne a "major gift" as $1,000 to $5,000. 35% of Louisville nonprofts defne a "major gift" as $10,000 or more. IN A 2012 SURVEY OF 209 LOUISVILLE NONPROFITS: AGE OF NONPROFIT: 14.9% younger than 10 years 32.7% 10 to 24 years 31.2% 25 to 49 years old 21.3% were 50 or older 14.3% less than $100,000 42.9% $100,000 to <$1 million 27% $1 million to <$5 million 8.7% $5 million to <$20 million 7.1% >$20 million OPERATING BUDGETS:

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