Louisville Magazine

APR 2012

Louisville Magazine is Louisville's city magazine, covering Louisville people, lifestyles, politics, sports, restaurants, entertainment and homes. Includes a monthly calendar of events.

Issue link: https://loumag.epubxp.com/i/59337

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Page 46 of 132

ADVERTISE YOUR HOME ONLINE — Craigslist is free, but it's difficult to make your list- ing stand out. Advertising on a website like mine addresses that problem, but you're on your own for negotiating with renters and preparing your home. A full-service agent has the incentive to chase clients, but is it worth renting out your home after paying a 30 percent commission? Creating your own website is a possibility, of course, but it requires tech savvy. DESCRIBE YOUR HOME — Tink PowerPoint bullets, not lyrical ballad. Most important: the number of bedrooms and bathrooms. Focus on amenities renters will use (a $30 coffeemaker is more valuable than a Vulcan stove). Map out distances to the airport, track and local hot spots. Set policies about kids, pets and smoking. For which dates is your home available (arrive Tursday and depart Sunday is standard)? Decide if you want to provide additional services, like stocking the fridge or chauffeuring tenants. Assess your competitors to set a fair price. Expect dickering. GENERATE INTEREST — If you post your home on Craigslist, refresh your ad weekly to get it to the top of its chronological listings. If you advertise on a website, periodically ask how many visits your ad has received; if it's getting traffic but you're not receiving inquiries, rework the description, change the photos or lower your price. If you go with an agent, stay on him or her like a jockey whipping his mount with a one-length lead and a furlong to go. If you create your own website, promote it and maintain its search- engine ranking. SIGN A CONTRACT — Google potential rent- ers to ensure you're comfortable with them and their posse about to commandeer your home — and expect similar concerns from them about mailing some random Kentuck- ian a few thousand bucks. After you've negotiated a price, sign a contract. (You can find templates online.) I require 50 percent of the total cost up-front; if they cancel, it's refundable only if I find new renters. Te other 50 percent is due 30 days before Derby, as is a 20 percent security deposit, which is roughly equal to my homeowners' insurance deductible. PREPARE YOUR HOME — Having already arranged to stay with friends, I schedule a cleaning for the day my guests arrive. Derby Week, I relocate my valuables, toiletries and clothes to the basement; empty my refrig- erator and pantry; hide or guzzle my liquor; tend to my yard; tackle neglected homeown- ers projects; and procure ample trash bags and toilet paper — you don't want guests to get creative in those departments. Draft a welcome letter that includes essentials like your contact info, the house's WiFi password and directions to the nearest hospital (it is Derby, after all). Ten leave. And if you're staying in town, resist the urge to monitor your home. INVEST YOUR WINNINGS AT THE TRACK (OPTIONAL). — Zach Everson How five Derby hopefuls got their names. Nos. 89-93: The moniker mystery. El Padrino WWW.BLUEGRASSPAIN.COM "When we go to an auction we have a group of about 10 investors each submit a name and we vote on it. 'El Padrino' was mine, actually. It's from The Latin Godfather." — Let's Go Stable owner Kevin Scatuorchio Creative Cause "Well, when we bought him, he was already named. He's from Giant's Causeway, but I don't know where the 'creative' came from." — trainer Mike Harrington Gemologist "We bought him as a yearling, and we put his photo on our Facebook page and asked people to submit names. I believe the name we chose had something to do with him being a Crystal Shard colt." — WinStar Farm bloodstock assistant Amy Nave [44] LOUISVILLE MAGAZINE 4.12 Currency Swap "All of (Klaravich Stables owner Seth Klarman's) names come from the financial markets. The horse names are primarily Wall Street-inspired." — Klaravich Stables secretary Heidi Popkin Alpha "Usually there's a method behind the mad- ness to submitted names. You send in so many to the Jockey Club, and most come back refused — 'already taken, already taken, already taken.' It's just laborious. So I'm afraid this name doesn't have much of a story behind it." — Jim Cox, Darley America's head of marketing — CS

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