Louisville Magazine

OCT 2014

Louisville Magazine is Louisville's city magazine, covering Louisville people, lifestyles, politics, sports, restaurants, entertainment and homes. Includes a monthly calendar of events.

Issue link: https://loumag.epubxp.com/i/388156

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Page 103 of 172

LOUISVILLE MAGAZINE 10.14 101 With more than 172,000* local readers, Louisville Magazine has the highest readership of any non-daily publication in metro Louisville — and that's not our estimate, it comes from an independent auditing company that surveys media usage in major U.S. media markets. But what makes Louisville Magazine the best local advertising venue isn't just the breadth of our readership — even more important are the demographic characteristics of our readership: We come out on top among local media in just about every category measured, whether it's education levels, household income, percentage of home owners, business owners or luxury car owners. And our readers love to have a good time; they shop, dine out, drink wine and go to arts and entertainment events more often than readers of any other local publication. Our 70%/30% female-to-male readership, with a median age of 46 and an average household income of more than $71,000 is a perfect target for any business seeking an engaged, active, ready-to-do-business audience that has the discretionary income to seek out the best goods and services. Clockwise from top: Dan Crutcher, Lindsay Flint, Ginny Lutes, Emily Douglas, Stacey Hallahan, Allison Tyler & Mandy Wood. *Four-issue cume readership; The Media Audit Louisville market study, September-October 2013. Louisville Magazin e Advertising Team SPECIAL ADVERTISING SECTION Louisville Magazine, 137 W. Muhammad Ali Blvd, Louisville, KY | 502.625.0100 | loumag.com YOUR AD HERE { { Louisville Magazin e Advertising Team HERE { The Face of Local Advertising FACES OF GREATER LOUISVILLE

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