Louisville Magazine

JUN 2013

Louisville Magazine is Louisville's city magazine, covering Louisville people, lifestyles, politics, sports, restaurants, entertainment and homes. Includes a monthly calendar of events.

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44 Randy Atcher's cowboy hat Ask any Louisvillian over 60 what they were doing at 4:10 p.m. on any weekday in 1957 and they'll tell you: "Watchin' Randy Atcher and 'Cactus' (Tom Brooks) on T-Bar-V Ranch, I reckon." The song-and-helpful-reminders children's show ran from 1951-'70 on WHAS-TV. 45 Modjeskas All right, it's just a caramel-covered marshmallow. But when 19th-century Louisville confectioner Anton Busath became so enraptured by the 1883 Macauley's Theatre performance of Polish actress Helena Modjeska that he begged permission to name his "caramel biscuit" after her, a 130-year romantic engagement between Louisville and the buttery candy began. 46 Viceroy cigarettes ad Viceroy — the frst of the cigarette brands to feature a cellulose acetate flter, which became the standard in 1954 — and its menthol mate Kool were manufactured at Brown & Williamson's Louisville plant. "A thinking man's flter," Viceroy ads reassured, "and a smoking man's taste." 47 General Electric refrigerator ad GE's refrigerators are assembled in Building 5 at mammoth Appliance Park, which covers 1,000 acres. The plant opened its frst building in 1951 and at one time employed 25,000 fulltime workers. 48 Rolled oyster "Only in Louisville would they think of rolling an oyster," quipped visiting public-radio personality Michael Feldman. The uniquely named delicacy, invented at the Mazzoni family's Louisville tavern more than a century ago, is usually three or more oysters, battered and rolled together, then deep-fried. 49 "Look Homeward Angel" record This hit by Louisville's Monarchs topped the local charts in 1964. WAKY, WKLO and WLOU spun the disks, but teen hops and dance clubs were all the rage. Bands with sizable followings included the Epics, the Mystics, Kenny and the Accents, and Soul, Inc. "But the top groups, the ones that really got it started, were the Carnations and the Trendells, and the Sultans," says former Epic Lynn Cline. 50 Falls City Beer coasters Advertising rocketed Falls City Beer to No. 1 in Louisville sales in the 1950s. The 30th and Broadway brewery had beer bottles dancing in newspapers, "Fred and Frank" characters on radio, and sponsored sports on TV, associating itself with horse racing in wall art for taverns. 6.13 LOUISVILLE MAGAZINE 43

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