Louisville Magazine

AUG 2019

Louisville Magazine is Louisville's city magazine, covering Louisville people, lifestyles, politics, sports, restaurants, entertainment and homes. Includes a monthly calendar of events.

Issue link: https://loumag.epubxp.com/i/1148335

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Page 18 of 144

16 LOUISVILLE MAGAZINE 8.19 THIS IS AN AD Yetta Blair took a giant leap of faith when she left her cushy corporate job and launched Ink Publishing and Design. But it was a labor of love and she has never looked back. "I've always had the entrepreneurial spirit," says Blair, founder and owner of Ink Publishing and Design. "I don't know what gave me the confidence to start my own business. I just knew I was at peace with my decision." Blair, who formerly worked as a paralegal, struck out on her own in 1999, and 20 years later she is still going strong — proof that an idea, a dream and a whole lot of work can create a successful business. "I like to tell people who want to start their own business that they shouldn't get stuck in analysis paralysis," says Blair, noting that it's important to finish your market research and launch. "Just jump off the cliff, build your wings along the way and figure things out." Blair's company creates glossy magazines for businesses including homebuilders, orthopedic surgeons' practices and others. Ink Publishing recently completed Home Builders Insights magazine. "This project was near and dear to me," Blair says. "Not only did I get to work with one of my favorite people, Ken Thieneman, but we created a wonderful magazine that celebrates Louisville's South End, where I grew up and raised my family. It was a privilege to highlight a top notch company like Ken Thieneman Builders." Blair says she is passionate about owning her own business and working with local companies. "I love the people and I love the creativity," Blair says of her clients. "We're producing amazingly high-quality, attractive magazines." Ink Publishing has also recently begun designing customized, branded calendar planners for clients. As was recently reported in a Wall Street Journal story, people are increasingly turning back to using paper planners rather than their smart phones to keep track of calendar appointments. "It's the new old thing," Blair says of the monthly calendar planners. She says several of her clients are purchasing these as end of the year gifts for their customers, thereby ensuring that their customers see their brands 365 days a year. When talking about future goals, Blair says she would love to produce a polished high- end magazine for a luxury home builder. "Our main service is to create and publish full-color glossy magazines that are customized exclusively for a company or organization," she says. "It is a concept that enables all of our clients to target new customers and retain existing ones through an ongoing series of custom publications that feature their products and services. It's a way to build strong and lasting relationships with customers." A conversation with Yetta Blair, owner of Ink Publishing and Design By Rachel Reynolds inkmagazines.com

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