Louisville Magazine

JUN 2019

Louisville Magazine is Louisville's city magazine, covering Louisville people, lifestyles, politics, sports, restaurants, entertainment and homes. Includes a monthly calendar of events.

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LOUISVILLE MAGAZINE 6.19 31 That's a lot of square footage devoted to buttons, bows and bias tape, don't you think? And those wide, wide aisles look perfect for shoplifters' getaways, no? Easily explained: This is a 1949 photo of the S.S. Kresge five-and-dime at Fourth and Market, where the store's proprietor had to dig deep to find items still able to sport nickel and dime price tags amid dollar goods. The ceiling banners say "50 th Anniversary," which refers to the Detroit- based company's birth in 1899. Louisville's original Kresge's, located farther south on Fourth, opened in 1911, as extrapolated from a Courier-Journal ad that year seeking a force of Kresge salesladies. Also closeby on Fourth was competitor McCrory's 5&10, founded in 1882, which opened a three- story Louisville store around 1914. Sebastian Kresge and James McCrory had been business partners under the McCrory's flag for two years when Kresge jumped ship. He, of course, christened giant discounter Kmart in 1962; with Kresge stores losing ground, the business became Kmart Corp. in 1977, two years after the downtown Kresge closed. Ironically, perhaps, McCrory Corp. bought the remaining Kresge outlets from Kmart a decade later. In another decade, McCrory's on Fourth also ignominiously died away. — Jack Welch

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