Louisville Magazine

MAY 2019

Louisville Magazine is Louisville's city magazine, covering Louisville people, lifestyles, politics, sports, restaurants, entertainment and homes. Includes a monthly calendar of events.

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16 LOUISVILLE MAGAZINE 5.19 THIS IS AN AD So, what do you think when someone says spinach, pineapple, bananas, acai, mango, kale, ginger and blueberries? (Add to that the word "Yummy!") Juice Café, of course! This gem in Louisville's East End is a little bit of California and a little bit of heaven all rolled into one. "We're healthy, quick and convenient," says John Dearing, owner of the fresh juice and smoothie cafe. "Our goal is to provide an alternative to more processed, preservative- laden food. Our philosophy is that food is medicine of a sort in that many chronic conditions - heart disease, obesity and diabetes among them - can often be positively influenced by incorporating more healthy dietary choices. The delicious juice is made fresh daily. It is raw and unpasteurized. Whether it's a fresh juice, a smoothie with plant-based protein, or a shot of organic wheat grass – a stop at this café is a treat for your taste buds as well as your immune system. "Our specialty shots include a variety of nutritional supplements including essential oils, fresh ginger and wheatgrass juice designed to boost immunity and create a healthy energy release" Dearing says. "Many of our juices and juiced shots contain green vegetables, ginger and turmeric, helpful in fighting inflammation. In addition to drinks, Juice Cafe also offers a limited selection of other nutrient-dense, gluten-free food options including homemade soups, salads, acai bowls, chia puddings and vegan desserts. "We believe REAL food can be very beneficial," Dearing says. "A lot of our customers view their overall health as an investment in their future." Dearing and his wife, Sharon, knew they wanted to start a new business after successful first careers. "We were among a growing number of baby boomers incorporating more plant-based eating in our lifestyle, so it made sense to open a café for others who were doing the same thing," Dearing says. Café customers include everyone from hard-core vegans and vegetarians to "flexitarians" -- folks who continue to eat meat and dairy but are stepping up their plant-based food consumption. Juice Café is remarkably affordable given the fresh, high-quality ingredients and the amount of time it takes to create the juice. "More and more people know that they need to improve the quality of their diet," Dearing says. Convenience and good taste help to make that transition easier for many folks. "We don't try to convert people. We're not on that mission. We just respectfully put it out there and are glad to answer questions." Juice Café also partners with other local eateries by offering Quill's coffee, brews from Louisville Tea Company and Najla's Cookies. The Café has an average rating of 5 Stars on Yelp! "We try to have a store where our employees and customers can feel good about spending their time with us," Dearing says. "Once you taste the juice, we believe it kind of sells itself." A conversation with John Dearing, owner of Juice Café By Rachel Reynolds juicecafelou.com ´

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