Louisville Magazine

FEB 2019

Louisville Magazine is Louisville's city magazine, covering Louisville people, lifestyles, politics, sports, restaurants, entertainment and homes. Includes a monthly calendar of events.

Issue link: https://loumag.epubxp.com/i/1074882

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Page 16 of 111

14 LOUISVILLE MAGAZINE 2.19 LIBA Partner Pages heavenhill.com Heaven Hill Distillery has the lineage and early-1900s roots that set it apart from the Johnny-come-lately's to the bourbon scene. Heaven Hill is owned by the Shapira family and was founded in 1935 by five Shapira brothers. The firm is now moving into its third generation of family ownership. Heaven Hill is the largest family-owned distillery in the United States and has an average 1.4 million barrels aging at any given time. So, you could say they've seen a lot of distilled spirits trends come and go. "Bourbon is the new sexy," says Jeff Crowe, general manager of visitor experiences at Heaven Hill. "What we used to think of as a cowboy drink or our grandpa's drink is now a fashionable drink for you or your dad or your girlfriend." One of its best-selling bourbons, Evan Williams, is named after Kentucky's first commercial distiller. Through an immersive visitor's center experience at 528 W. Main Street downtown, on Louisville's historic Whiskey Row, patrons can take a step back in time and participate in a historical experience that includes a glimpse of Evan Williams' original distillery through high definition video recreations of the Louisville wharf and Main Street in the late 18th Century. A conversation with Jeff Crowe, general manager of visitor experiences at Heaven Hill Distillery By Rachel Reynolds "We make one barrel a day at that facility so our guests can see the whole process from start to finish," Crowe says. Also at the Main Street location are tasting rooms on the second floor and a new cocktail bar on the third floor named, aptly, ON3. There are also event spaces available, and in the basement is a speakeasy built inside a safe for very high-end tastings. Crowe says Heaven Hill is also very excited about its $17.5 million renovation of its Bardstown, Kentucky location. That project includes an expansion of its retail shop, a new rooftop bar and new tasting experiences that will also include a chance for visitors to bottle their own bourbon. The expansion is expected to be completed by late 2020 and there will be a grand opening gala. Because Heaven Hill is such a large distillery, Crowe says there are barrels aging in rickhouses all over Bardstown and Nelson County. "There are more bourbon barrels aging than there are people in Kentucky," he says. Anyone wanting to plan a tour or host an event at a Heaven Hill location can contact guest services at (502) 272-2623.

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