Louisville Magazine

DEC 2018

Louisville Magazine is Louisville's city magazine, covering Louisville people, lifestyles, politics, sports, restaurants, entertainment and homes. Includes a monthly calendar of events.

Issue link: https://loumag.epubxp.com/i/1055789

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Page 36 of 88

pmrcompanies.com 34 LOUISVILLE MAGAZINE 12.18 high school students. Years ago, my father gifted me his Pentax, which I kept stored in a cardboard box as thousands of images downloaded onto my computer from my phone. But in the same way that some young people are going to vinyl albums for their music, rather than digital les, a number of Louisville photographers, including me, are turning back to lm. T.K. Broecker and his wife own the Print Renery, which does printing, scanning, passport photos and framing in a shopping plaza on Westport Road. e 6,000-square- foot space also houses the lm-processing shop Fulltone, which has moved all over the city since it opened in 1939 and continues its function of processing both color and black-and-white lm. Broecker says that Fulltone runs, on average, 50 rolls a day. A lot of the business comes from small labs in the surrounding states: Indiana, Ohio, Tennessee. "All the labs in Chicago send their stu' to us," he says. ough he has seen an overall decline in lm usage over his 15 years in business, he says he has recently noticed an uptick in lm's popularity. "I'm going to call it a younger crowd," Broecker says, "anywhere from 16 to mid-20s. "It's a resurgence of slowing down, perfecting something, not necessarily having instant gratication. With digital, if you don't get the right picture, you take it again, and you know immediately. Whereas lm forces you to either accept that it's bad or make sure everything's right to begin with. And I think because that age grew up with cell phones or digital cameras…lm is a novelty." State Film Lab on Baxter Avenue is the only lab in town to process large-format lm, both color and black-and-white. (In addition to State and Fulltone, Murphy's Camera develops lm, though only in color.) e whole of State Lab's long room is roughly 700 square feet. Along the walls sit inkjet and wet printers, lm scanners, a desktop computer station and racks of processed lm, hung to dry. Air hoses dangle from the ceiling. Part of the space is partitioned o': the darkroom and the machines that process the lm. "It's very seasonal," owner Billy Grubbs says of his business, which he launched in autumn 2013. Summer, for example, sees a lot of lm, including the medium-format increasingly used by wedding photographers. Roughly 30 to 40 percent of the volume is local, Grubbs gures. Like Fulltone, much of the lm comes from mail-in customers. Grubbs estimates that roughly 100 photographers shooting lm in Louisville use the lab, from those going through only one to two rolls a year to those shooting 10 rolls a week. A wedding photographer — and this is how Grubbs got his start — can shoot 30 rolls in a day. A portrait photographer can do seven or eight rolls in a session, easily. Grubbs says most of these photographers are hobbyists, enthusiasts and University of Louisville students, and range in age from upper teens to low 30s. "I think young people are becoming numb to beautiful images, and I think that's primarily because of Instagram. Maybe that's inspired people to look beyond creating just a pretty picture, and maybe they're starting to be attracted to the process of creating it," he says. Some of the hashtags he adds to State's Instagram page — #explorewithlm, #lmnotlters, Hurstbourne Crossing Apartments ourperfectapartment.com (502) 459-6711 The Diplomat Apartments livediplomat.com (502) 272-4677 Amherst Place Apartments amherstplace.com (502) 254-5520 2301 River Road, Ste. 201 Louisville, Ky 40206 (502) 412-0010 pmrcompanies.com PMR Loves Louisville, Building 1 Community at a Time! Rolling Hills Apartments rollinghillsapartmenthomes.com (502) 426-5440

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