Louisville Magazine

NOV 2018

Louisville Magazine is Louisville's city magazine, covering Louisville people, lifestyles, politics, sports, restaurants, entertainment and homes. Includes a monthly calendar of events.

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LOUISVILLE MAGAZINE 11.18 25 There was some kind of prize drawing going on at Cherokee Hardware, 1266 Bardstown Road, in June 1938, but we don't know what the prize was (darnit!). All we know is that the old guy closest to the camera has a small slip of paper in his hand, and the little girl in the left foreground thinks a bomb might go off at any second. The store's foot- print now fits the Skyline Chili outlet near Mid City Mall; back then, the acreage that became Mid City in 1962 housed the German Protestant Orphans Home and its grounds. The nation's unemployment rate in 1938 was 19 percent. The average wage of those who had jobs rang in at $1,730 a year (minimum wage was 40 cents an hour), and the average cost of a new home was $3,900. The first Disney animated feature, Snow White and the Seven Dwarfs, hit Louisville theaters that spring, and Adolph Hitler was Time magazine's "Man of the Year." Do-it-yourself linoleum flooring — a mixture of linseed oil, pine rosin and powdered cork embedded in canvas backing — was a big seller at Cherokee; thus the "400" lino sign at left. As for men's headgear, it appears the boater was still king, as were floral-print cotton dresses for women, who had one more year to wait for the introduc- tion of nylon stockings. Most all of the people in this photo would be frightened out of the socks they had in five months' time, when Orson Welles would present his Halloween radio broadcast of War of the Worlds. — Jack Welch A BIT OF HISTORY FROM U OF L ARCHIVES AND SPECIAL COLLECTIONS

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