Louisville Magazine

Breeders Cup 2018

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6 BREEDERS' CUP #BC18 Kentucky International Convention Center in Louisville on Oct. 29-30. e two-day event is a blend of a horse racing convention, fan festival and trade show offering panel discus- sions, workshops, exhibits, vendors, an autograph and meet-and-greet session with the connections of Triple Crown winner Justify, a concert by Jukebox e Ghost and numerous opportunities for fans to meet horsemen involved in the Breeders' Cup. "In the Breeders' Cup we not only have a partner in name but in spirit and mission as well," says Dan Tordjman, a co-founder of Equestricon. Equestricon and the Convention Center will also serve as the setting for the Rood and Riddle Breeders' Cup Post Position draw on Oct. 29 when the fields for the 14 Breeders' Cup races will be announced. "e draw sometimes gets underes- timated as to its popularity with fans and how excited they get about it," says Kathryn Sharp, a co-founder of Eques- tricon along with her husband, Justin Nicholson. e Marriott Downtown will serve as the Official Fan Hotel of the 2018 Breeders' Cup and is offering an "Ultimate Fan Experience" package complete with features such as activa- tions for events and free shuttle services to Churchill Downs, exclusive engage- ment opportunities and a welcome reception. Topgolf Crush will become a coupled entry with the Breeders' Cup Festival. e innovative golf-themed experience, featuring glowing, circular targets serv- ing as greens and tracking technology for scoring, will be held at Cardinal Sta- dium from Oct. 31 through Nov. 10. Other highlights of the Breeders Cup Festival include the orough- bred Owner Conference at Churchill Downs on Oct. 30 through Nov. 1, the Breeders' Cup Sports and Racing Excel- lence Award presentation to legendary trainer D. Wayne Lukas on Oct. 31 at the Kentucky Derby Museum, plus a jazz concert by David Sanborn at e Bourbon Hall on Nov. 2. And that's just a small slice of the ac- tivities that will make the 2018 Breed- ers' Cup truly a week to remember. IT'S NOT JUST ABOUT HORSES Sure, the races are the main event, but there's plenty of other fun things to do during the week- long Breeders' Cup Festival. By Bob Ehalt ◊ e upcoming Breeders' Cup World Championships at Churchill Downs on Nov. 2-3 may consist of two days of the world's best racing, yet for new and old fans alike there will be a full week of activities geared to make a trip to Louisville an even more unfor- gettable experience. Packaged as the Breeders' Cup Festi- val, the days leading up to the Breed- ers' Cup will feature a wide variety of unique and intriguing events and ame- nities geared to capture the imagination of fans and heighten their enjoyment of a spectacular week. Beginning with the popular Eques- tricon 2018 activities at the start of the week and continuing with the daily activities at the official fan hotel, the Louisville Marriott Downtown, and at a Topgolf Crush venue, the Breeders' Cup Festival promises to make Lou- isville a popular destination for much more than the two race days. "e Breeders' Cup Festival is a week-long celebration with a variety of events intended to delight, inspire and entertain residents and visitors alike," says Tara Guenthner, executive director of the Breeders' Cup Festival. "It's a way to celebrate the world championships regardless of whether you have tickets to the event. It's something for people who are devoted fans or newcomers to the sport. e festival concept began at the 2015 Breeders' Cup at Keeneland and it's important for the Breeders' Cup to have the local community come together to celebrate the World Cham- pionships." e second edition of Equestricon is a new and exciting addition to Breeders' Cup Week after debuting in Saratoga Springs, N.Y., last year. A premier horse-racing lifestyle event, Equestricon will be held at the Breeders' Cup Photo ©

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