Louisville Magazine

SEP 2016

Louisville Magazine is Louisville's city magazine, covering Louisville people, lifestyles, politics, sports, restaurants, entertainment and homes. Includes a monthly calendar of events.

Issue link: http://loumag.epubxp.com/i/718671

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Page 14 of 108

12 LOUISVILLE MAGAZINE 9.16 LIBA Partner Pages feederssupply.com Can you give us some history about Feeders Supply — when was it founded, how many locations does it have, the number of employees? In 1959 Feeders Supply was founded as a feed store serving the needs of area livestock farmers. Pet food and supplies became the focus in the mid-1980s. Today there are sixteen stores - 10 in Louisville, 3 in Southern Indiana, 1 in Shepherdsville, 1 in Elizabethtown and 1 in Frankfort. The company has a distribution center in Bluegrass Industrial Park. There are 350+ employees including 13 staff members at the company office that is located in Louisville. What special role do you believe Feeders Supply plays in Louisville? How are you different than the national pet store chains? Our special role is to be a pet care and pet product resource for our community. Our associates are encouraged to spend time with our customers, helping them address any special issues they might have with their pets. We train our staff about pet nutrition and we source a variety of pet foods and supplies to help with those issues. Of course, many pets don't have special needs and we serve them as well with a selection of mainstream pet products. Because of our multiple locations, we have the buying power to purchase at costs similar to the big chains, so our prices are usually at or below what others charge. We also offer our Feeders Repeaters Bonus Club with premium pet food. Customers who buy 12 bags of a particular brand of premium pet food are rewarded with a free bag. Some restrictions apply. Multiple brands are included in the program. Another major aspect of our role is to support our local animal charities. We believe in the adoption option and do everything we can to help the organizations who help make adoption possible. We host numerous adoption events at nearly every location. We also have a unique partnership with Kentucky Humane Society. We donate space in 8 of our stores for permanent adoption centers. The centers are staffed by Humane Society employees and are open every hour that the stores are open. The adoptable pets are housed in the stores until they find their forever homes. This arrangement does several things: it brings pets into closer contact with potential adopters, it makes the adoption process very convenient, and it doubles the sheltering capacity of the Humane Society, allowing them to save even more lives. Approximately 60 animals are adopted from the centers every week. We are celebrating the 20th anniversary of this partnership this year. Can you give us a glimpse into Feeders Supply's future plans — any new locations, store expansions, new product lines, new programs? We are planning more stores in the near future. In addition, we continue to remodel and refresh our existing stores. In 2014 we introduced a new style of self-serve pet wash at our Middletown store. We plan to update other existing pet washes with the new design in the future. What charities does Feeder's supply contribute to, either through donations, time or space? In addition to assisting the Kentucky Humane Society with adoptions, we also house Shamrock Foundation adoptable cats at our Baxter Ave. and Middletown stores. We have New Albany Floyd County Animal Shelter cats at the State Street and Grant Line stores in New Albany. We have Humane Association of Clark County cats at our Clarksville store and there are Franklin County Humane Society cats in the Frankfort store. We also sponsor numerous animal charity fund raising events. Why do you think "keeping it local" is important when customers are making decisions about where to shop? Dollars spent with local retailers have a bigger multiplier effect and support the local economy at a higher level. Also, by keeping dollars local we are able to care for and assist in the adoption of our local animals. They are part of our community, too. -Rachel Reynolds Q & A with Feeders Supply Marketing Director, Linda Brock

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